When Heights came to us, they already had brain-boosting formulas and probiotic powerhouses in capsule form—but their visual identity was stuck in neutral. Our mission? Bring their “brighter days ahead” ethos to life with bold creative that matches their science-backed optimism. We built an extensive raw ingredient photo library, shot A+ product launch imagery, elevated their pack shots, and introduced motion throughout the site to nix the flat, lifeless feel. From static to scroll-stopping, Heights got a fresh creative system built for conversion.

Heights lives in the wellness world but speaks with a scientific soul so our job was to bridge the gap. To match the brand’s elevated positioning and supplement smarts, we overhauled the aesthetic with intentional cohesion and a sun-drenched vibe that nods to the brand’s “feel-good from within” mantra. We dialed in a visual system that feels cohesive, credible, and, above all, bright. Ingredient photography became a storytelling tool with every raw ingredient shot and styled to feel elevated yet approachable, giving customers a visual education on what’s inside each capsule. We implemented strategic motion graphics and playful GIFs across the site to keep the energy high and the experience engaging—because a vibrant brain deserves a vibrant brand experience.