Danessa Myricks Beauty is a boundary-breaking makeup artistry brand redefining what’s possible in cosmetics. Built on innovation, inclusivity, and pure creative fire, the brand turns heads with multi-functional products that empower artists and everyday users alike to experiment boldly and express freely. What started as a necessity has become a movement—led by a self-taught visionary shaking up the industry from the inside out.
Content dreams.
The Work.
When a visionary like Danessa Myricks launches a product, it doesn’t just hit the shelf—it makes waves. As the brand’s creative partner, we produced A-level launch campaigns designed to captivate across DTC, social, and Sephora. From stop-you-in-your-scroll motion to striking texture-driven imagery, we brought her artistry to life digitally and IRL—on everything from Sephora.com to dual-bay gondolas rolling out across the U.S. and Canada. Our first project? The now-iconic Groundwork Palette, which didn’t just sell out—it won CEW’s Product of the Year.
beauty that breaks the algorithm.
The Insight.
Danessa Myricks Beauty thrives at the intersection of artistry, community, and innovation. To keep pace with the brand’s cultural momentum, we collaborated closely with their internal creative team to deliver campaigns that do more than look good—they convert, engage, and inspire. Every asset we created—whether shoppable stills, touchable textures, or motion-driven tutorials—was crafted to reflect Danessa’s signature “Yummy Skin” aesthetic: authentic, expressive, and always artistry-meets-real life.
“Yummy” results
The Work.
From social to store shelves, our content helped DMB dominate every touchpoint. The Groundwork campaign set a new bar—earning critical acclaim, capturing attention across platforms, and driving serious results at retail. Our creative production not only aligned with Danessa’s artistic vision but helped fuel the brand’s skyrocketing growth, supporting their ongoing Sephora expansion while continuing to feed an ever-hungry digital audience with content that actually converts.
More of our 2 Bay Gondola Launch campaign.
