Rahua beauty is an all natural hair care brand that specializes in organic, sustainable hair care products made with natural ingredients from the Amazon rainforest. Founded in 2008, the brand had established itself as a leader in the organic beauty space, but was facing increased competition from new brands entering the market. To stay ahead of the curve, Rahua Hair Care decided to undergo a rebranding effort, including a visual update to its packaging and website.
Rainforest grown beauty.
The Work.
Rahua had established a loyal customer base, but wanted to appeal to a wider audience and stand out in an increasingly crowded market. The brand also wanted to communicate its commitment to sustainability and organic ingredients through its visual identity.
Ritualistic Hair Care
The Insight.
Rahua Hair Care worked with a us to develop a new visual identity that would align with the brand's core values and resonate with a wider audience. We focused on creating a modern, sleek look that would differentiate Rahua from its competitors while still emphasizing the brand's commitment to sustainability and natural ingredients.
The new packaging featured a minimalist design with a clean layout, showcasing the brand's signature Amazonian green and gold colors prominently. The use of recycled materials and a reduction in excess packaging also demonstrated the brand's commitment to sustainability.
The website was also updated with a fresh, modern design that featured bold images of the products, restorative ingredients, and the Amazon rainforest. The site was optimized for mobile, with a simplified navigation and clear calls to action to improve the user experience.
plant powered.
The Result.
The new visual identity for Rahua Hair Care helped the brand stand out in a crowded market and appeal to a wider audience. The updated packaging design received positive feedback from customers and retailers, and the brand was able to expand its distribution into 100+ new retailers as a result.
The website redesign also led to increased engagement and conversions, with a 20% increase in website traffic and a 46% increase in online sales in the first three months after launch.
Overall, the rebranding effort helped Rahua Hair Care stay relevant and competitive in the organic beauty space, while also communicating its commitment to sustainability and natural ingredients through its visual identity.
