Cuvee Beauty is a luxury haircare brand that combines high-quality ingredients with champagne-inspired formulations to create a unique and luxurious experience. Despite having a loyal customer base, Cuvee Beauty realized that their brand identity was outdated and needed a refresh to better reflect their premium image and stand out in the competitive beauty industry.
Pop the cork.
The Work.
The main objective of this project was to create a modern, sophisticated visual identity for Cuvee Beauty that would better resonate with their target audience and help them stand out in the crowded beauty market. Additionally, the brand sought to increase their online presence and engagement through the implementation of new visual assets.
To create a refreshed visual identity for Cuvee Beauty, the design team focused on modernizing the brand's color palette, typography, and overall aesthetic while retaining the brand's luxurious and champagne-inspired essence. The new visual identity was designed to be versatile and flexible, allowing it to be applied across various digital and print channels seamlessly.
Premium Cuveé.
The Insight.
We began by updating the brand's color palette to feature rich, jewel-toned hues, which gave the brand a more sophisticated and upscale look. The typography was also updated to a more modern and refined font, with variations used for different applications such as headlines, subheadings, and body text. The use of gold foil was incorporated to add a touch of elegance and luxury.
The brand's packaging was updated with a new design that better reflected the updated visual identity, with a sleek and elegant look. The photography style was also updated to focus on lifestyle and product shots that highlighted the luxury and high-quality ingredients of the brand.
a toast to beautiful locks.
The Result.
The rebranding and packaging redesign was a success. The new visual identity was well received by customers and the media, and helped Cuvée Beauty stand out in a crowded market. The new packaging design helped to communicate the brand's focus on quality and luxury, and the new messaging and brand story resonated with a wider audience.
The rebranding and packaging redesign also helped Cuvée Beauty expand into new distribution channels. The brand was picked up by Sephora and other high-end retailers, and was featured in major fashion and beauty publications.
